南方财经全媒体记者 李依农 上海报道

As of June 7, the countdown to the 7th China International Import Expo (CIIE) marks 150 days, with significant progress in various preparations. By June 6, over 1,000 companies from more than 70 countries and regions had signed up for the Business Exhibition. The exhibition area has reached 325,000 square meters, including nearly 260 Fortune Global 500 companies and industry leaders.

进博文化展示中心 Exhibition Center for CIIE Culture

Sivantos Group, a leading company in the hearing industry, has been participating in the CIIE since 2021. It has one of the largest booth in the health and wellness section of the medical exhibition area. Qin Haoyu, CFO of Sivantos Group China, stated, "We believe the CIIE can enhance product and brand awareness, and more importantly, increase public attention to hearing health."

Beiersdorf Group, a top player in the cosmetics and personal care industry from Hamburg, Germany, excels in the chemical field and technological research and development. Having first participated in the CIIE in 2021, Beiersdorf has expanded its booth to 600 square meters this year. Ketin Lei, General Manager of Corporate Affairs for Beiersdorf China, expressed, "With the improving business environment in China, our sales in China through cross-border e-commerce alone have become the highest among global. The entire board is very confident about the Chinese market."

The Business Exhibition ofthe 7th CIIE will continue to feature six main exhibition areas: Food and Agricultural Products, Automobiles, Technical Equipment, Consumer Goods, Medical Devices and Healthcare, and Service Trade, along with special zones for innovation incubation. The signed exhibition areas for food, consumer goods, and medical sections have already exceeded 90% of their planned space, while the other sections have surpassed 80%.

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